Our goal and what we've changed
One of our main goals for the coming years is to improve upon how environmentally friendly our packaging is. With this in mind, we have been conducting a trial of our new cool boxes throughout April and May and were thrilled to see that the feedback received from customers was overwhelmingly positive on every front!
We are therefore delighted to announce that we phased out our cool bags in favour of new cool boxes, so now you will find a neatly packaged cool box in your deliveries instead of the cool bag.
How will this help?
This change will provide much better protection to the cool items inside and will avoid any ingredients becoming damaged during transit. Switching to the cool box will also bring us one step closer to our goal of net zero by 2030 and to making sure that all of our packaging can be widely recycled from the curbside.
With this in mind, we decided to find a solution that provides a better customer experience and has less impact on the environment. The cool box is made completely of cardboard so will provide a 100% widely recyclable option for everyone; this means it can go straight into home recycling bins (it just needs to be broken down) and helps us ensure our products end up in the right place.
Removing the denim insulation will reduce the carbon footprint of the box by approx 20%. Speaking of which, the amount of carbon emissions saved by not having the packaging returned by courier is a wonderful bonus!
We think this is a massively positive change and we hope you do too! If you have any feedback or questions, please don't hesitate to contact us.